Come to the table.
Named after my kids.
YUMEIDSA is my children's initials. I want them to grow up healthy and happy, and most of that — for us anyway — happens around the table. That's where this comes from. Two honest products to start with, nothing added, made to share with people you like.
It was never really about the food.
It started with two things our family can't do without: my dad's honey, and the tahini my kids get through by the jar. Both pure, both better when you share them. But what we really care about is the table — the slow breakfast, the friends who stay too long, the quiet after dinner. We're on our screens enough. The people across the table deserve better. So we start with food, and we'll add the rest of the table over time: ceramics, linen, a good teak board. Things worth slowing down for.
Why a squeeze bottle
My daughter has tahini almost every morning, and a jar and a spoon just slow everyone down. So we use a squeeze bottle instead. Quicker, less mess, and it stays out on the table instead of disappearing into a cupboard.
The beekeeper
My dad's honey, on film.
It starts with my dad's hives, in a green corner of the Netherlands — worked by hand and harvested by season. Watch where the honey actually comes from.